Digital Scratch And Win Coupons For Modern Marketing

What are digital scratch and win coupons.

These digital scratch and win coupons are a way to get customers beating a way to your business door, that engage with customers and everyone loves to win something! Now you are providing them with the platform whilst increasing revenue and profits for your business.

How digital scratch and win coupons work.

For this example, we will be using a restaurant as an example, but this can be used for any business! With the major of the world owning a smartphone and doesn’t? Mobile marketing is essential for any business to succeed, this is where your business will benefit.

Step 1 – use a QR code that customers scan, this can be placed in printed ads, window stickers, on menu’s, any place that will gain traction.

Step 2 – you are taken to a mobile friendly webpage with the digital scratch and win coupons on, now all you have to do is rub the screen when it says ‘scratch here’. These can be set to pay out every time, randomly or rarely, currently set for random pay out.

Step 3 – If you lose, you can try back the next day (after 24 hours), if you win, you are then taken to a mobile webpage to enter your name, email and cell phone number to redeem the prize. The prize can be anything from a free soda, going large or even trying a new menu item at a discounted price (only to buy it at full price next time), free of charge. On this page you can share your ‘win’ on social media such as Facebook and this will let the customer’s friends know that they have just won a free whatever at Joe’s diner. Boosting Joe’s diner to the winners connections increasing audience reach.
Step 4 – Once the form is submitted, they are taken to the coupon page that tells them to show the coupon to their server and had a unique code on it.

What can digital scratch to win coupons do for my business?

Most businesses have a quiet spell during the week, using this marketing strategy, they are building their own database up of customers, who they can promote specials, 2 for 1, meal deals and the like and they already know they enjoy the gamification of the digital scratch and win coupons.
So in plain English, the business can create their own base of customers who they can promote too any time they need customers, putting more profit in the business owner’s pocket!

ROI.

Return on investment depends on how the QR code is marketed; the easiest way is to have it in your business window with a big sign about it saying WIN A PRIZE TODAY! Depending on your target market, one restaurant that targeted University campus’s used flyers that were handed out and this resulted in an average increase of 41% in profit! The complete digital scratch and win coupons program paid off in the first 2 weeks.

So if you are looking for a marketing strategy for your business, you may want to consider digital scratch and win coupons for maximum ROI.