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Projector Enclosure For Outdoor Bar Advertising Success
Why some bars are using a projector enclosure.
Bars and restaurants are using outdoor projectors for advertising using the building as a backdrop, increasing the numbers through the door on any night a promotion is advertised. Let us look at the steps for success for bar advertising.
The establishment may be a bar or restaurant and they have set nights they know are slow, so they can try to get people in on those nights and this is how they do it! So if you want to take up the slack in your business follow their steps.
Step 1 – Customer Engagement.
This is essential, if no engagement there are no customers! So the easiest way is to print some leaflets that have a QR code printed on them with a title along the lines of, “Get a Free Drink On Us”, when they scan the QR code they are taken to a mobile friendly site that has a scratch off discount card that when touch the panel is removed revealing either a win or lose.
The number of winners can be preset to have all, a set number or just random winners, perfect when a soft drink is being offered as a loss leader. You can set the terms and conditions and even say that the drink can be redeemed on the quiet days. To get the promotion code they have to enter their email and cell phone number, one they have done that they are taken to a page with the discount coupon they can save to their cellphone.
Step 2- Outdoor advertising
Now using a building is a novel way to market an event, this could be a guest DJ, or chef. So you would create the content and run it through a media player and projector onto the building to make passers by aware of the event. They can register by using their cellphone, once registered they are sent a link to the scratch off card and again, you can guess what happens.
This is for sure an easy way to fill up a bar or restaurant on quiet nights. You may have seen a projector enclosure and not know what it was, just like years ago when the flat panel TV enclosures come out.
Step 3 – Projector enclosure for protection.
As you can imagine putting a projector outside in all weathers is asking for trouble, this is why protector enclosures are used, these are steel housings that provide the environmental control needed to keep the hardware cool even in direct sunlight. The unit is best with an air conditioning unit and you also better looking for a projector enclosure that has security locks as standard not clasp or cam locks as these can be forced open easily – not good if you have just spent $10,000 on a projector! One company offers these (www.proencltd.com )
Other benefits.
When you have completed the first event, you will have a bunch of emails and cell phone numbers, so you can add to this list and market to them for Saturday night deals or slow night deals as well as other promotions the establishment has. Now you can grow your business and when you see a quiet spell, just hit the promo button and fill the bar or restaurant up maximizing your profits.
But remember you can always fire up your outdoor advertising solution, provided you have the hardware in a projector enclosure, if the hardware gets wet it will mean replacing everything.
Any bar can use this technique, just remember to protect the hardware with a projector enclosure or the investment may be wasted.
Outdoor projector enclosures essential protection
Year round outdoor projector enclosures.
Electronics outdoors do not mix, this is why outdoor projector enclosures are becoming the norm when a projector is being deployed out in the open.
What protection does a projector enclosure offer?
These environmental enclosures provide a safe, secure environment for the projector and media player/small factor computer (that stores the advertising media). There are only a few manufacturers who offer such product and the prices vary widely as these are new products so sometimes they do command a premium! With one manufacturer offering a solution at $17,850, this is for the high end 4K digital projectors, but there are most affordable solutions out there.
The weather for any electronic item is a challenge, too much heat and the circuit boards overheat, too cold and condensation builds up, resulting in corroded circuit boards and this is what happens when inexperienced companies jump in and try to compete!
Then you have to look at the vandal/theft aspect as you are going to be leaving a high price tag item in an open area. Without security the projector will be stolen for sure, the best thing here, is to stay clear of any units that are locked with cam locks and/or compression locks, you can open these with a screwdriver with little effort. One manufacturer of outdoor projector enclosures, has over 23 years manufacturing experience, making outdoor housings, provides a solution that is secured with high security locks.
When are projector housings used?
After speaking to a group of audio visual engineers, the use of these protective projector cases is increasing fast, due to the development with projector technology and new models becoming outdated quickly resulting in a price drop. One engineer told us, “that 6 years ago, you saw everyone putting a flat panel TV outdoors, now it seems everyone is looking at projectors – the reason is clear you can use the side of your house as the viewing area rather than crowded round a flat panel TV.”
Now projectors are being installed in outdoor home cinemas and even outside bars and nightclubs with the owners using the building as a giant advert! The ads can be edited in seconds and new offers, events and guest DJ’s can be featured in the projector mapping.
Check list for outdoor projector enclosures.
Always check for the following, if the manufacture does not have a full set of ticks, think again if you use them! This could cost you the price of the projector!
- Does the steel housing have air filtration on the air inlets?
- Does the unit have thermostatic heating?
- Does the projector enclosure have thermostatic cooling?
- Is the viewing window vandal proof?
- Are high security locks fitted to the environmental enclosure?
- Are the outdoor projector enclosures earth bonded?
This is a basic check list, if there is no air filtration (ask what is fitted), bugs and insects can enter the housing and climb into the projector.
If the protective enclosure does not have a thermostatic cooling and heating system, the projector will last a very short time. The thermostats allow the engineer to set the temperature per location for local weather and can be controlled remotely on some products.
If the viewing window can be vandalized or the door forced open due to inferior locks, the projector is most likely to be stolen with costly un-necessary replacement costs.