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When Hotel Digital Signage is Worth a 1000 Words
Hotel Digital Signage.
Why display a traditional message to customers, when hotel digital signage can paint an enticing picture to attract potential business. TV screens are a familiar feature on walls, hung from ceiling brackets and even set into a floor, so making the most of this creative advertising is a multi-million dollar business.
Hotel digital advertising features several applications:
- Virtual reception and concierge
- Dining menu
- Facilities
- News and current events
- Displaying room options and upgrades
- External advertising for visitors
- Data collection
Having invested in the technology, it needs to be made the most of to qualify for a significant return on investment. Deploying digital signage screens throughout the hotel maximises the amount of customers it will attract – ultimately leading to increased turnover; which, let’s face it is the ultimate goal.
Benefits of hotel digital signage.
A friendly human welcome at a hotel reception is what many of us expect, however there are many occasions when a virtual reception is required; during busy times – people hate waiting in line for the next available clerk. So at the click of a button, a room pass key and sign-in is processed. This is a quick and efficient method, especially for business people, who need a quick procedure. At this point data is collected electronically by way of either a traditional computer key board or touch screen. This data is very useful for future promotions and events, according to the hotel’s personal data policy.
Facilities within a hotel can change at a moments notice, so in order to be efficient, hotel digital signage can offer real-time changes. For example, the restaurant menu has run out of steak, but has an alternative – rather than scribble out the obsolete choice and resubmit the new one, the electronic screen can be updated at the click of a button – no messy alterations to printed notices. Another example may be changes to the health and leisure facilities, closure, incidents, staff training can all be advertised and changed quickly. This is also very useful for emergency procedures: like a fire, flood or terrorist evacuation.
As mentioned, the hotels facilities can be advertised with money off QR codes, pre-bookable beauty treatments and opening times. Utilising add-on sales boosts revenue. Customers are looking for innovative functional ways of using electronic hardware. Most of us are quite comfortable in using it in our every day lives: ATM’s, medical rooms, libraries and of course in the home.
Keeping up to date with the national and regional news is important to many people, which is why it is a feature in many waiting areas. Usually the main picture on a news channel is accompanied by rolling script at the bottom of the screen. Don’t forget advertising can be inserted at pre-set intervals to attract customers to special offers both at the hotel and at other external attractions like theatres, leisure complexes and restaurants. Offering advertising space on the hotel digital signage rings in additional revenue. The hotel can offer room upgrades and discounts on screen, which the customer can scan with a smart phone to take advantage – again data capture is effective.
Data collection is a way in which the hotel can monitor the clientèle; where they come from, what they spend their money on (within the hotel), choices like drinks and other add-ons. This data is then used to maximise customer spending.
Finally, although there are many other uses for hotel digital signage, at the point of check-out, customers are invited to leave their feed-back whilst still in reception. It is crucial to capture the customers attention at this point: how many of us promise to leave a review when we get home/have time…. If there has been a problem, this is the opportunity to air the issue, rather than record it in a hotel review and also the hotel can offer incentives for a positive review whilst still on the premises.
Customers are impressed with innovative and proactive businesses, not least hotel digital signage.
Digital Signage Solutions
Digital Signage options.
Many companies are using digital signage to attract more customers and have a maximum reach on their marketing campaigns. So let us look at the varied hardware solutions.
Interactive digital signage.
These have a display that is either single or multiple touch, so customers touch the display and engage with the advertising campaigns. The media is stored on a local computer or hard drive that is connected to the Internet for instant updates from remote head offices.
Digital signage hardware.
Non touch or USB is a range of hardware that is not connected to the Internet, so any updates have to be caried out by hand and is ideal for a single small installation of digital advertising. The content can be compeling to engage with prospects, but cannot be interactive or touch screen. These are the most cost effective and entry level solutions available.
Beacon digital signage.
This is when a cloud based signage solution is set up usually in a retail environment, the digital displays receives the marketing offer from the head office across the network of stores and then the ad content is displayed on the screens, the integrated Bluetooth technology then broadcasts the advertising message to customers cell phones whilst in the store. These help in the increase sales for seasonal items and can be used in clothing or gocery applications. this can in the form of a discount coupon redeemable at the checkout or online, or even a pre-order discount.
Sunlight bright digital signage.
This is the hardware that you see in outdoor shopping malls or in Quick Serve Restaurant Drive Thru’s, that are likely to encounter direct sunlight on the display. Usually this makes the display unreadable and causes the display to fail, now these sunlight bright hardware enables digital signage to deployed any place even in direct sunlight without any failure of the hardware.
Then there are floor standing solutions for both indoor and outdoor digital advertising uses, usually used in hospitality or retail environments. The range vary with displays as small as 17″ to kiosks with screens of 85″. The larger displays are normally network controlled and used to advertise leading brands in locations such as airports or train stations. Interactive solutions are used in educational campuses, shopping malls and even hotels for express checkout.
As you can see electronic signage has various options and does depend on clients budgets. It is best to discuss a project with a leading digital signage company and make sure they understand your requirements.
Interactive Digital Signage for Engaging with Prospects
Understanding interactive digital signage.
Grabbing the attention of customers is easier with interactive digital signage.
At the point-of-decision or point-of-sale, is a key location for additional sales; enough cash can be generated here to make a huge difference to the month end accounts revenue and turn over. It is one place where people; potential customers, stand still long enough to read an advert…so what if that advert were a video style campaign on an interactive wall display? This is very different and innovative, yet well within most business budgets and is a very creative way of delivering a consumer message – in this case and advertisement.
Benefits for interactive digital signage.
Content for an interactive digital signage screen can be created in any shape or form. It can be used for a single kiosk through to an interactive wall display. There are many add-on options too from a simple electronic display screen to a customizable option , individually tailored to suit your company, corporate identity and product. Also the feed back the screen can generate is very useful; demographics of customers, data capture of email addresses, and specific search terms are all collated to produce a report, which is useful for preparing future advertising campaigns.
A touch screen offers more than a simple running advert, customers can select garments in their size, choice of colour and even order it whilst in store, if it is not in stock. By cross-selling and up-selling using digital signage, a greater target audience can be reached, which may otherwise be ignored.
Customers are totally in control of their purchases, or certainly feel they are; instead of a ‘pushy’, or a rather enthusiastic sales person, a screen can be linked to the retail display – for example, sneakers – a selection of foot ware is connected to an interactive touch screen. As the shoe is lifted off the pressure sensitive pad, sales information appears on the screen, giving the customer all the technical, fashion and statistical information for them to make a purchasing decision. All persuasive, of course! This is possible with many other applications too; from a grocery store, where the customer is looking at exotic fruit, just as a recipe or presentation idea pops up on a digital signage poster, or in a car dealership, where a light beam is broken as customers browse the exterior of a vehicle, all the information is displayed on an interactive kiosk. The customer is then able to customize his ideal car, add color, technical specifications to suit his style and budget – all at the touch of a finger tip.
Direct communication and engaging with prospects has added a new dimension to in-store selling. The landscape and environment within the store is different, the atmosphere is different, and the lighting effects the screens create has changed the dynamics of the store. From fast food eateries, retail and sporting apparel; each have a market waiting to be enlightened with interactive digital signage.