Digital posters for offline advertising

Uses for digital posters.

There are various media for promotions, however digital posters for offline advertising is growing rapidly in popularity.

So, what is ‘offline advertising’? A significant proportion of the world, even in 3rd world countries, are internet users in some form or another, and with this rise in the Internet’s popularity, publicity and advertising agencies are becoming more aware of connecting with potential customers who actually aren’t on the internet, which is still a large market of the world. Off-line refers to non-internet broadcasting of advertisements and promotions. By using alternatives to the web, almost every potential customer can be reached; some by radio or television advertisements, which has been the norm for many years – it is a tried and trusted method, but also by billboards, leaflets and signs, again a traditional form of publicity. Telemarketing (cold or prospective calling by telephone) has also been used for many years, but is not as receptive as the aforementioned methods. It’s time to look at innovative modern forms of off-line advertising.

Why use digital posters?

Basing the success on poster billboard advertising has evolved into electronic display screens. For those who are not familiar with the term, it really means a static advertisement on paper has become a video advert on a TV style screen. OK, there is a little more to it than that, but you get the idea. Firstly, a standard home TV is NOT designed to be digital posters; it can not be left on for several hours, the screen life burns out much quicker than a dedicated media screen and it can not be turned in a portrait orientation, whereas a media screen can.

Off line advertising creates brand awareness, with the image or company logo emblazoned across the screen. Even small ‘Mom and Pop’ stores need to be seen as embracing technology whilst establishing their name within the community. Family restaurants, salons and sole trading photographers use ads in local newspapers or direct marketing to gain interest and recognizability – this is something which a digital sign in a small town can do for a multitude of businesses – all paying for a share or renting space/air time on the screen. Medium sized businesses, like car dealerships, building contractors and grocery chains rely on the familiarity of a logo, which is ideal for a digital poster. Even national, international, multi-million dollar companies also rely on advertising to attract new business, so whether there is an advertisement on media web sites or have some kind of web presence, it is not just limited to one form of advertising. These cost effective digital posters enable any size business to engage in marketing activities thought only accessable by the big boys.

Off line advertising marketing strategies can be more expensive, as they require specialist development to create the digital content, as it is different to a web based ad campaign – which can be as small as a side advert on a social networking site and be seen by millions of people. A mail shot is also off-line advertising – there is no involvement with the internet. A leaflet, letter or postcard is mailed out, so the cost of postage stamps adds to the printing costs. By researching the demographics of the target audience first, will indicate the correct route of advertising; on or off line. Studying market research data will point to the best strategically placed ads. Logos, text, brand names, corporate colours and slogans all create the brand imagery and create familiarity for the customer to recognise in the store, therefore generating sales.

Digital posters are an ideal medium on which to display an advertisement, and can include QR codes, instant discount coupons and instant stock availability – all there to please the important customer.