Projector Enclosure For Outdoor Bar Advertising Success

Why some bars are using a projector enclosure.

Bars and restaurants are using outdoor projectors for advertising using the building as a backdrop, increasing the numbers through the door on any night a promotion is advertised. Let us look at the steps for success for bar advertising.

The establishment may be a bar or restaurant and they have set nights they know are slow, so they can try to get people in on those nights and this is how they do it! So if you want to take up the slack in your business follow their steps.

Step 1 – Customer Engagement.

This is essential, if no engagement there are no customers! So the easiest way is to print some leaflets that have a QR code printed on them with a title along the lines of, “Get a Free Drink On Us”, when they scan the QR code they are taken to a mobile friendly site that has a scratch off discount card that when touch the panel is removed revealing either a win or lose.

The number of winners can be preset to have all, a set number or just random winners, perfect when a soft drink is being offered as a loss leader. You can set the terms and conditions and even say that the drink can be redeemed on the quiet days. To get the promotion code they have to enter their email and cell phone number, one they have done that they are taken to a page with the discount coupon they can save to their cellphone.

Step 2- Outdoor advertising

Now using a building is a novel way to market an event, this could be a guest DJ, or chef. So you would create the content and run it through a media player and projector onto the building to make passers by aware of the event. They can register by using their cellphone, once registered they are sent a link to the scratch off card and again, you can guess what happens.

This is for sure an easy way to fill up a bar or restaurant on quiet nights. You may have seen a projector enclosure and not know what it was, just like years ago when the flat panel TV enclosures come out.

Step 3 – Projector enclosure for protection.

As you can imagine putting a projector outside in all weathers is asking for trouble, this is why protector enclosures are used, these are steel housings that provide the environmental control needed to keep the hardware cool even in direct sunlight. The unit is best with an air conditioning unit and you also better looking for a projector enclosure that has security locks as standard not clasp or cam locks as these can be forced open easily – not good if you have just spent $10,000 on a projector! One company offers these (www.proencltd.com )

Other benefits.

When you have completed the first event, you will have a bunch of emails and cell phone numbers, so you can add to this list and market to them for Saturday night deals or slow night deals as well as other promotions the establishment has. Now you can grow your business and when you see a quiet spell, just hit the promo button and fill the bar or restaurant up maximizing your profits.

But remember you can always fire up your outdoor advertising solution, provided you have the hardware in a projector enclosure, if the hardware gets wet it will mean replacing everything.

Any bar can use this technique, just remember to protect the hardware with a projector enclosure or the investment may be wasted.