Indoor dynamic advertising – is this the way forward?

Indoor Dynamic Advertising.

Indoor dynamic advertising has been seen as the new marketing medium for any size business, using commercial displays to promote the company’s product and/or service.

What is indoor dynamic advertising?

This can be started out as a single display that is connected to a storage device that stores the advertising media locally; these are often referred to as advertising media player. Once an advertising campaign has proven itself, this can then be scaled out across the company in locations all over a city, country or even the world but still controlled from one central location.

Dynamic advertising is so called because it uses dynamic content to engage with the prospects who are viewing the adverts. The industry is called OOH which stands for Out-Of-Home advertising and is basically any adverts we encounter that are not in the home environment. So this could be at the airport, a shopping mall, a restaurant or even your favorite clothing designer store.

Comparisons on other advertising opportunities.

The main advantage with indoor dynamic advertising is that the content can be updated in seconds, if stock is sold out, with another offer. The ads can be edited if an error is found, now compare this with print. Once it has had a proof reading and approved any errors are your challenge to overcome, this can cost thousands of dollars in reprinting costs. The printers turnaround time may also be an issue, but not with dynamic advertising.

Types of dynamic advertising.

There are two widely different types, indoor dynamic advertising and outdoor, the indoor hardware would not survive in an outdoor application, however the outdoor hardware would survive indoors but would not look as aesthetically pleasing as an indoor solution, due to the weatherproof housing the hardware will be clad in.

How is the content created?

The advertising medium is created using software to create a video or images to use as an upgraded slide show, mixed with audio to engage with prospects for a better user experience.  Some free software is available online, that is used by many educational and local businesses, just google “free digital signage software”.

Getting the content from the computer to the hardware.

If you are starting off small scale, you will no doubt be using a USB media player, so you can use a pen drive and copy the dynamic advertising content to the pen drive then insert the drive into the hardware’s USB port and the screen will then instruct you on how to update the advertising media. Once the pen drive is removed, the hardware reboots with the new dynamic advertising media being displayed on the screens.

Things to watch out for.

Try not to mix formats such as landscape images with portrait images, if the screen is in landscape stick to landscape images, otherwise use portrait. Sounds simple, but too many times have we seen mixed ads that do nothing to compliment the brand or service advertised.

We hope this topic of indoor dynamic advertising was of interest. Until our next review.