Digital Advertising for Businesses

Digital Advertising for Today’s Businesses.

As the media world is evolving, the most effective promotional trend is digital advertising for businesses. There are so many benefits to using an electronics form of advertising as opposed to the more traditional methods, like paper posters, advertising hoardings and tatty fliers. Customers are very receptive to viewing a promotional campaign in this format, and in fact, because we are so used to using a digital screen and seeing video content on a daily basis, we have come to expect it and accept it.

There are so many benefits to digital advertising, that this article is too short to cover them all, however, let’s look at some of the main reasons;

• Dynamic look – great impression for the customer
• Cost effective – either buying outright or hiring the hardware
• Suitable for any location – indoors or outdoors
• Secure and weatherproof; protected from the elements and accidental damage
• State-of-the-art content, which can be altered at the touch of a button
• Hard wired or wireless -any option is available
• Any size or shape; landscape or portrait

So a classy boutique or lawyers office (both very different businesses), want to give a professional image to their customers; current and potential. An advert in a newspaper may catch the eye, or a poster on a billboard, but advertising has moved on so much more….electronic digital signage is the way to go. A smart digital poster outside the offices or retail outlet implies investment in the business, giving clients reassurance this is a successful company. It’s all about portraying an image. No matter what space you have; floor mounted, wall mounted or ceiling hung, there is a digital poster that is right for you business and at an surprisingly cost effective price too. The content is sharp, clear and the text and images can be in any color you like, maybe you have a corporate color to suit your practice.

Consider the options for outright purchase or, alternatively hiring or renting a digital signage screen. There may be tax benefit to the outright purchase, however renting takes the pressure of funding and an engineer is only a call away, but these screens are very reliable. Either indoors or outdoors, digital signage has its place; inside a shopping mall, medical facility or university, or alternatively, an outdoor music event, political campaign or way-finding on a campus. The screens are secure, weatherproof, against moisture and excessive heat and keep the bugs out!

Digital advertising benefits.

A key feature which is extra, but just as important is the content. This is simple to create or have created for you. There are specialist companies who dedicate their line of work to creating amazing content to feature on your amazing digital screen = a magic combination. Should anything need changing on the text then, again it is a simple process. This is most appropriate for places like restaurants, who have frequent special offers, the need to remove sold out items and introduce replacement dishes at very short notice – have you ever seen a tatty menu crossed out and written over the top because of a menu change? This is avoidable and fits in with many other types of business too.

The flexibility of these digital signage screens means that you have the option – depending on the location or situation of the screen, to have it hard wired or wireless. It may be an inaccessible location, just have no power supply at all, or even too expensive to install the cables – there’s always a solution… Also, think about how the digital poster will display the content – is it more suitable to a landscape orientation or a portrait one? Clothing retailers would most likely go for a portrait style, as wood a restaurant, however a wayfinding electronic touch screen would be best made use of in a landscape fashion.

Look around and note which businesses have a professional image by utilizing a digital poster for advertising – your business too should be in that category!

Remember businesses all need to be ahead of the game, so digital advertising is essential for success.