We at writeyoungak.com are a bunch of writers, we write on various topics but mainly in the technology arena, if you have something of interest contact us and we will be glad to write about the product. We have 15 years experience writing reviews, but we cannot be guided – our reviews are independent! And our writings can sometimes be ramblings…
Digital signage solutions for the growing business.
Let’s look at the digital signage solutions that have developed into something new and innovative, these range from NFC (Near Field Communication) to ESL (Electronic Shelf Labelling) in supermarkets.
Development of digital signage.
It was only 5 years when people thought they could use a regular TV from Costco to use outdoor for outdoor advertising, after many frustrating telephone conversations with people who did not understand the market they soon realized that digital signage needed the correct hardware. It was futile going down the budget route as the displays had to be replaced within weeks especially in the summer when the TV’s were in direct sunlight, they soon burnt out.
Now you may do to a supermarket do to your shopping and see a digital screens with a promotion on it, when you pass the display you cell phone bleeps, because you have received a message via Bluetooth (this was called proximity marketing in 2012) the message is a promotion for the seasonal item on the digital poster. You have just been introduced to ESL Electronic Shelf Labelling!
ESL using digital signage displays.
As you can imagine the system is based on a wireless master and salves throughout the store. The master receives the incoming communication of which items are on promotions and then the master sends the signal wirelessly through to the slave wireless receivers. The store then deploys special shelf labels that are fitted in the location of the promotional items. So when anyone passes the display the display and electronic shelf labels send an electronic handshake to your cell phone and you get the promotional offer. This is used with major supermarkets such as Walmart, Target, Lidl and even the leading budget brand Aldi.
Who thought 5 years ago we would be receiving discount coupons through our mobile phones? Not I.
NCR using digital advertising displays.
Within the frame of the digital signage hardware is a built in Bluetooth receiver and sender and when you connect using the Bluetooth connection on your phone, you can then get additional information. You may be need to a city, so it can literally walk you through the streets of the city to your hotel or even to the major shopping district and you can search for your favourite designer outlet. The uses of near field communication is growing rather quickly and more will be seen in the coming months and years as it is just in it’s infancy.
There is a company (http://www.lcdtvenclosure.com) who started out manufacturing digital signage enclosures for flat panel displays, who are now looking at integrating NFC into their solutions and how mobile devices can be utilized as we all have a mobile device within 10 yards of us 99% of the day. So using a mobile friendly advertising solution is something to be mindful of in the near future, because everything you do on a PC or laptop, you can do on a cellphone and more people have a cell phone than own a tooth brush: frightening but true!
5 years ago digital advertising was a new trend, now everyone is using it to promote their business, and business owners are looking for the next best thing, so check out the digital signage forums for future updates.
Why use gas station digital signage.
Gas station digital signage is key to increasing profits within the convenience store attached to the gas station, this is why these advertising solutions are increasing as the store owners see drivers fill up and then drive off without stepping into their store, this is about to change!
Many people who drive for a living, including travelling salesman do not car about much apart from getting to their appointment on time and making the sale. They fill their vehicle up when it needs it, using the fuel card they have so there is no loyalty really.
Any one who drives for a living or driving is a major part of their day, has to marketed too as if they have forgotten something. For example you may wish to market a meal deal around lunch, as they could possible have forgotten to make themselves lunch. Or you could market a free coffee when they purchase a bacon roll if they have missed breakfast. You see were this is going?
Road warriors are renowned for filling up and driving off, so this is when the gas station digital signage comes into play, using highly engaging content, the promotions can be marketed to the drivers whilst they fill up their vehicle, tempting them with the delicious images of gorgeous food or a cool drink on a hot day. These promotions are designed to tempt the driver into the convenience store to make a purchase.
What makes a good gas station digital signage solution?
Well the screens have to be visible in direct sunlight, so sunlight displays have to be used, the better solutions have displays that are LED with a brightness of 2500 cd/m2 perfect for direct sun applications.
Then you have to consider the media, how are you going to update it? Will you do it manually, but this does rely on someone doing this manually, a much better and efficient way would be to update the content with a networked enabled media player that can be controlled from one central point.
If you owned gas station digital signage you could even rent out advertising spots to create a recurring income stream, that would be complete profit, this has been done in Texas and Florida and these gas stations earn in the region of $5000 per month pure profit. The ROI paid for the initial investment, so if you are business minded you can sell the advertising spots then buy the gas station digital signage hardware resulting in profits from day 1!
You have the facts to start you own gas station empire, by using gas station digital signage hardware.
Uses for digital posters.
There are various media for promotions, however digital posters for offline advertising is growing rapidly in popularity.
So, what is ‘offline advertising’? A significant proportion of the world, even in 3rd world countries, are internet users in some form or another, and with this rise in the Internet’s popularity, publicity and advertising agencies are becoming more aware of connecting with potential customers who actually aren’t on the internet, which is still a large market of the world. Off-line refers to non-internet broadcasting of advertisements and promotions. By using alternatives to the web, almost every potential customer can be reached; some by radio or television advertisements, which has been the norm for many years – it is a tried and trusted method, but also by billboards, leaflets and signs, again a traditional form of publicity. Telemarketing (cold or prospective calling by telephone) has also been used for many years, but is not as receptive as the aforementioned methods. It’s time to look at innovative modern forms of off-line advertising.
Why use digital posters?
Basing the success on poster billboard advertising has evolved into electronic display screens. For those who are not familiar with the term, it really means a static advertisement on paper has become a video advert on a TV style screen. OK, there is a little more to it than that, but you get the idea. Firstly, a standard home TV is NOT designed to be digital posters; it can not be left on for several hours, the screen life burns out much quicker than a dedicated media screen and it can not be turned in a portrait orientation, whereas a media screen can.
Off line advertising creates brand awareness, with the image or company logo emblazoned across the screen. Even small ‘Mom and Pop’ stores need to be seen as embracing technology whilst establishing their name within the community. Family restaurants, salons and sole trading photographers use ads in local newspapers or direct marketing to gain interest and recognizability – this is something which a digital sign in a small town can do for a multitude of businesses – all paying for a share or renting space/air time on the screen. Medium sized businesses, like car dealerships, building contractors and grocery chains rely on the familiarity of a logo, which is ideal for a digital poster. Even national, international, multi-million dollar companies also rely on advertising to attract new business, so whether there is an advertisement on media web sites or have some kind of web presence, it is not just limited to one form of advertising. These cost effective digital posters enable any size business to engage in marketing activities thought only accessable by the big boys.
Off line advertising marketing strategies can be more expensive, as they require specialist development to create the digital content, as it is different to a web based ad campaign – which can be as small as a side advert on a social networking site and be seen by millions of people. A mail shot is also off-line advertising – there is no involvement with the internet. A leaflet, letter or postcard is mailed out, so the cost of postage stamps adds to the printing costs. By researching the demographics of the target audience first, will indicate the correct route of advertising; on or off line. Studying market research data will point to the best strategically placed ads. Logos, text, brand names, corporate colours and slogans all create the brand imagery and create familiarity for the customer to recognise in the store, therefore generating sales.
Digital posters are an ideal medium on which to display an advertisement, and can include QR codes, instant discount coupons and instant stock availability – all there to please the important customer.
Why some bars are using a projector enclosure.
Bars and restaurants are using outdoor projectors for advertising using the building as a backdrop, increasing the numbers through the door on any night a promotion is advertised. Let us look at the steps for success for bar advertising.
The establishment may be a bar or restaurant and they have set nights they know are slow, so they can try to get people in on those nights and this is how they do it! So if you want to take up the slack in your business follow their steps.
Step 1 – Customer Engagement.
This is essential, if no engagement there are no customers! So the easiest way is to print some leaflets that have a QR code printed on them with a title along the lines of, “Get a Free Drink On Us”, when they scan the QR code they are taken to a mobile friendly site that has a scratch off discount card that when touch the panel is removed revealing either a win or lose.
The number of winners can be preset to have all, a set number or just random winners, perfect when a soft drink is being offered as a loss leader. You can set the terms and conditions and even say that the drink can be redeemed on the quiet days. To get the promotion code they have to enter their email and cell phone number, one they have done that they are taken to a page with the discount coupon they can save to their cellphone.
Step 2- Outdoor advertising
Now using a building is a novel way to market an event, this could be a guest DJ, or chef. So you would create the content and run it through a media player and projector onto the building to make passers by aware of the event. They can register by using their cellphone, once registered they are sent a link to the scratch off card and again, you can guess what happens.
This is for sure an easy way to fill up a bar or restaurant on quiet nights. You may have seen a projector enclosure and not know what it was, just like years ago when the flat panel TV enclosures come out.
Step 3 – Projector enclosure for protection.
As you can imagine putting a projector outside in all weathers is asking for trouble, this is why protector enclosures are used, these are steel housings that provide the environmental control needed to keep the hardware cool even in direct sunlight. The unit is best with an air conditioning unit and you also better looking for a projector enclosure that has security locks as standard not clasp or cam locks as these can be forced open easily – not good if you have just spent $10,000 on a projector! One company offers these (www.proencltd.com )
When you have completed the first event, you will have a bunch of emails and cell phone numbers, so you can add to this list and market to them for Saturday night deals or slow night deals as well as other promotions the establishment has. Now you can grow your business and when you see a quiet spell, just hit the promo button and fill the bar or restaurant up maximizing your profits.
But remember you can always fire up your outdoor advertising solution, provided you have the hardware in a projector enclosure, if the hardware gets wet it will mean replacing everything.
Any bar can use this technique, just remember to protect the hardware with a projector enclosure or the investment may be wasted.
Digital Signage options.
Many companies are using digital signage to attract more customers and have a maximum reach on their marketing campaigns. So let us look at the varied hardware solutions.
Interactive digital signage.
These have a display that is either single or multiple touch, so customers touch the display and engage with the advertising campaigns. The media is stored on a local computer or hard drive that is connected to the Internet for instant updates from remote head offices.
Digital signage hardware.
Non touch or USB is a range of hardware that is not connected to the Internet, so any updates have to be caried out by hand and is ideal for a single small installation of digital advertising. The content can be compeling to engage with prospects, but cannot be interactive or touch screen. These are the most cost effective and entry level solutions available.
Beacon digital signage.
This is when a cloud based signage solution is set up usually in a retail environment, the digital displays receives the marketing offer from the head office across the network of stores and then the ad content is displayed on the screens, the integrated Bluetooth technology then broadcasts the advertising message to customers cell phones whilst in the store. These help in the increase sales for seasonal items and can be used in clothing or gocery applications. this can in the form of a discount coupon redeemable at the checkout or online, or even a pre-order discount.
Sunlight bright digital signage.
This is the hardware that you see in outdoor shopping malls or in Quick Serve Restaurant Drive Thru’s, that are likely to encounter direct sunlight on the display. Usually this makes the display unreadable and causes the display to fail, now these sunlight bright hardware enables digital signage to deployed any place even in direct sunlight without any failure of the hardware.
Then there are floor standing solutions for both indoor and outdoor digital advertising uses, usually used in hospitality or retail environments. The range vary with displays as small as 17″ to kiosks with screens of 85″. The larger displays are normally network controlled and used to advertise leading brands in locations such as airports or train stations. Interactive solutions are used in educational campuses, shopping malls and even hotels for express checkout.
As you can see electronic signage has various options and does depend on clients budgets. It is best to discuss a project with a leading digital signage company and make sure they understand your requirements.
Digital Advertising & Wayfinding.
Introducing a wayfinding solution for your customers, with an engaging, responsive and logical result.
There are a number of steps to consider when planning a wayfinding screen.
- What information will be relevant to your clients or visitors?
- Will the screen be interactive?
- Create the maps
- Add promotional content, advertising campaigns or scrolling news, weather, live traffic information
- Place fixed points, ie. fire exits
Digital advertising uses.
From experience, how many times have you struggled to find your way in an airport, exhibition centre, hospital or shopping mall? I know I have and relieved when I come across an interactive digital advertising hardware used as wayfinding. It pinpoints ‘You Are Here’ and plans out a route to your destination. OK, so paper posters did the same, but this digital advertising screen has many added bonuses and facilities.
- Hospital wayfinding; electronically connected via Wifi, enabling you to be led directly to the patients room
- Conference within a hotel; a route to the designated room, with a timetable for the meeting and electronic lunch selection
- Shopping in a mall; customers approach a digital kiosk and use the touch screen to search for a brand, which then gives directions to the store and can include a discount voucher
- Airport passengers; from registering and booking in at a touch screen digital kiosk, through to checking the gate number and retail options within the building
- IT staff are able to adapt/update/delete/add information very quickly and it is very cost effective.
Leading visitors and customers via a route also gives the opportunity to display and promote brand awareness on the interactive wayfinding screen – a little advert here, a conveniently timed image there… Using rich text, specific colours and images in a clean and simple, yet effective way allow the user a self-serve source of information. A well-thought out electronic map can cover a whole campus of different buildings and outside spaces, as well as a building like a hotel; a multi-storied building, yet each floor is part of the map. Color coding has always been a popular and logical way of identifying routes and it works just as well via a screen. Each floor may have a screen at the exit of the elevator, just to update or remind the visitor of their way.
Another benefit is that some locations can be static markers, for example the toilets, yet other markers are changeable, particularly for changing events, like conferences, parties or functions. Not only are these touch screens used for wayfinding, but information can be searched at any point; bookings for a business meeting or how many rooms are book on a particular floor. Customers can also check-in and check-out for themselves by accessing the screen.
Digital advertising is big business and not just suited to corporate companies or high end hotels, but it is relevant in many aspects of life. Many of us have access to wayfinding on our cell or smart phones; this is a similar product, but in a fixed location. Whilst it is not being used for wayfinding a route, it is programmed to include and broadcast advertising campaigns, this adds another revenue stream and can be off set against the hire or purchase of the screens.
We hope this article helped you understand the concept behind digital advertising.
Understanding interactive digital signage.
Grabbing the attention of customers is easier with interactive digital signage.
At the point-of-decision or point-of-sale, is a key location for additional sales; enough cash can be generated here to make a huge difference to the month end accounts revenue and turn over. It is one place where people; potential customers, stand still long enough to read an advert…so what if that advert were a video style campaign on an interactive wall display? This is very different and innovative, yet well within most business budgets and is a very creative way of delivering a consumer message – in this case and advertisement.
Benefits for interactive digital signage.
Content for an interactive digital signage screen can be created in any shape or form. It can be used for a single kiosk through to an interactive wall display. There are many add-on options too from a simple electronic display screen to a customizable option , individually tailored to suit your company, corporate identity and product. Also the feed back the screen can generate is very useful; demographics of customers, data capture of email addresses, and specific search terms are all collated to produce a report, which is useful for preparing future advertising campaigns.
A touch screen offers more than a simple running advert, customers can select garments in their size, choice of colour and even order it whilst in store, if it is not in stock. By cross-selling and up-selling using digital signage, a greater target audience can be reached, which may otherwise be ignored.
Customers are totally in control of their purchases, or certainly feel they are; instead of a ‘pushy’, or a rather enthusiastic sales person, a screen can be linked to the retail display – for example, sneakers – a selection of foot ware is connected to an interactive touch screen. As the shoe is lifted off the pressure sensitive pad, sales information appears on the screen, giving the customer all the technical, fashion and statistical information for them to make a purchasing decision. All persuasive, of course! This is possible with many other applications too; from a grocery store, where the customer is looking at exotic fruit, just as a recipe or presentation idea pops up on a digital signage poster, or in a car dealership, where a light beam is broken as customers browse the exterior of a vehicle, all the information is displayed on an interactive kiosk. The customer is then able to customize his ideal car, add color, technical specifications to suit his style and budget – all at the touch of a finger tip.
Direct communication and engaging with prospects has added a new dimension to in-store selling. The landscape and environment within the store is different, the atmosphere is different, and the lighting effects the screens create has changed the dynamics of the store. From fast food eateries, retail and sporting apparel; each have a market waiting to be enlightened with interactive digital signage.
Engaging with potential customers to build your business brand awareness or loyalty could not be easier than using interactive digital signage.
Digital Advertising for Today’s Businesses.
As the media world is evolving, the most effective promotional trend is digital advertising for businesses. There are so many benefits to using an electronics form of advertising as opposed to the more traditional methods, like paper posters, advertising hoardings and tatty fliers. Customers are very receptive to viewing a promotional campaign in this format, and in fact, because we are so used to using a digital screen and seeing video content on a daily basis, we have come to expect it and accept it.
There are so many benefits to digital advertising, that this article is too short to cover them all, however, let’s look at some of the main reasons;
- Dynamic look – great impression for the customer
- Cost effective – either buying outright or hiring the hardware
- Suitable for any location – indoors or outdoors
- Secure and weatherproof; protected from the elements and accidental damage
- State-of-the-art content, which can be altered at the touch of a button
- Hard wired or wireless -any option is available
- Any size or shape; landscape or portrait
So a classy boutique or lawyers office (both very different businesses), want to give a professional image to their customers; current and potential. An advert in a newspaper may catch the eye, or a poster on a billboard, but advertising has moved on so much more….electronic digital signage is the way to go. A smart digital poster outside the offices or retail outlet implies investment in the business, giving clients reassurance this is a successful company. It’s all about portraying an image. No matter what space you have; floor mounted, wall mounted or ceiling hung, there is a digital poster that is right for you business and at an surprisingly cost effective price too. The content is sharp, clear and the text and images can be in any color you like, maybe you have a corporate color to suit your practice.
Consider the options for outright purchase or, alternatively hiring or renting a digital signage screen. There may be tax benefit to the outright purchase, however renting takes the pressure of funding and an engineer is only a call away, but these screens are very reliable. Either indoors or outdoors, digital signage has its place; inside a shopping mall, medical facility or university, or alternatively, an outdoor music event, political campaign or way-finding on a campus. The screens are secure, weatherproof, against moisture and excessive heat and keep the bugs out!
Digital advertising benefits.
A key feature which is extra, but just as important is the content. This is simple to create or have created for you. There are specialist companies who dedicate their line of work to creating amazing content to feature on your amazing digital screen = a magic combination. Should anything need changing on the text then, again it is a simple process. This is most appropriate for places like restaurants, who have frequent special offers, the need to remove sold out items and introduce replacement dishes at very short notice – have you ever seen a tatty menu crossed out and written over the top because of a menu change? This is avoidable and fits in with many other types of business too.
The flexibility of these digital signage screens means that you have the option – depending on the location or situation of the screen, to have it hard wired or wireless. It may be an inaccessible location, just have no power supply at all, or even too expensive to install the cables – there’s always a solution… Also, think about how the digital poster will display the content – is it more suitable to a landscape orientation or a portrait one? Clothing retailers would most likely go for a portrait style, as wood a restaurant, however a wayfinding electronic touch screen would be best made use of in a landscape fashion.
Look around and note which businesses have a professional image by utilizing a digital poster for advertising – your business too should be in that category!
Remember businesses all need to be ahead of the game, so digital advertising is essential for success.
London digital signage.
London digital signage is not a new phenomenon, yet it is not as popular as most countries. This is why you will find digital signage in hotels located in EC1 London as the owners are rather entrepreneurial and understand they have to be at the forefront of technology.
London digital signage found at hotels in EC1 London.
The hotels in EC1 London are a major route for tourists, as these hotels are in a prime location for tourists to get to most of the attractions within London. Many of the hotels have individual wall mounted digital signs that display what the hotel offers, from their restaurant, bar to their health club and even ticketing services for the tourist attractions.
In the reception area you will more than often find an interactive, floor mounted display that guests can use to see the location of attractions close by, (within walking distance). They can then check on attractions further across London and find the best Tube route avoiding any service disruptions, as the hardware used for London digital signage is connected to the Transport For London network, so any delays in service are reported in real time, so guests know almost immediately of any issues in their journey.
Some hotels in other locations are looking at investing in digital signage, especially when they learn of the hotels in EC1 London digital signage success.
Benefits to the hotels guests.
When a hotel guests needs information for a local attraction, the hotels staff ends up spending time repeating the same information or instructions. Now using digital signage the same information can be found on these displays for guests to use as they wish.
The hotel guests can check the digital signage transport system to see that no delays will stop their site seeing expedition, or their connection to the homeward flight! They can see instantly what locations are in walking distance and how much they cost.
They can see what attractions they can fit into their itinerary whilst visiting London, all resulting a better guest experience, this in turn gets more recommendations from happier guests and boosts the hotels brand awareness and customer loyalty.
Benefits (profits) for the hotels!
As you can imagine, the hotel has to invest in this hardware and the return has to be significant in most cases, for the project to go ahead. Now these entrepreneurial hotel owners have seen a rise in ticket sales for theater shows, tourist attractions and river cruises by 23% that the hotel offers.
The hotel also advertises the other services such as the bar and restaurant and can even offer English afternoon teas at a premium, perfect for visiting tourists! The hotels can partner up to third party companies offering other exclusive promotions to market to the hotel guests, again resulting in more profit for the hotel.
Just because it is in London digital signage does not have to be expensive, so the best thing is to select a partner who is experienced in this sector.
London digital signage does not have to be limited just to hotels in EC1 London.
So what is projector mapping?
Projector mapping is the use of projectors to cover an item with a projected image, this can be anything from a building to a vehicle. Let us look at projector mapping in more detail.
History of projector mapping.
In 1969 Disney used video projection on to a building (The Haunted Mansion), this depicted heads on the building, so you can see this technology is not new. The earliest record of projector mapping being used in an academic environment is in 1990 at the University of North Carolina at Chapel Hill and the project was called ‘Office of the Future’.
- Examples of video mapping are:
2008 Fete des Lumieres Lyon France
- 2012 Queen Elizabeth’s Jubilee projected onto Buckingham Palace England
2013 Sydney Opera House for the Vivid Projection show
Who uses video mapping?
Many corporate bodies such as BMW and Volvo have successfully used video mapping, along to the other end of the spectrum of DJ’s who use the same technology to synchronize projected images with the tunes they play.
Bars/restaurants and nightclubs use this type of external advertising, using their building structure to be the backdrop, promoting their specials of the day or upcoming events, such as a guest DJ in a nightclub.
Casinos also use this type of advertising to get punters into the building and can have a rather fast return on investment.
Successful advertising with video mapping.
Last year at the Stockholm motor show, Volvo launched their new XC90 model with projector mapping, this featured the vehicle being rotated 360 degrees. The video was matched with the features of the new vehicle, more like an x-ray of the SUV, using in excess of 16 projectors and numerous media players the project was a success, a little challenging as the imagery had to be synchronized with the rotating vehicle.
Outdoor projector mapping.
Australian, England, France and the USA have all used outdoor projector mapping, et the challenges here is installing projectors that are expensive in an outdoor environment, when they are designed for indoor use. This is when projector housings are required and gives the same security and protection to the electronics as if it was in an indoor environment. Usually made from steel with an outdoor grade coating, they also have to be fitted with sophisticated heating and cooling systems, some even demand air conditioning units depending on the location.
The next challenge for the installers is the security, as if you are responsible for installing projectors that are $20,000 each, you do not want to have to replace them because they have been stolen, so you need a solution that has high security locks. Any unit with compression or cam locks will be opened with items discovered in an elementary school child’s pencil case, so look for a solution that’s fitted with high security locks, also ask the supplier what their policy is if the locks are breached. Some will have a replacement cover and will replace any stolen hardware with the same item, others will tell you they are fitted with high security locks but in truth are not and have no policy when the locks are opened by unauthorized personnel.
Now you know what projector mapping is!
Understanding LCD enclosures.
LCD enclosures are a common unit in digital signage, however this has grown quickly with some companies jumping on the band wagon and providing inferior solutions that are also cheaper, so let’s look at the LCD enclosures we tested over the past 6 months.
Plastic LCD enclosures.
These as you can imagine are cheaper than a fully welded solution, so much so many people have purchased them from one manufacturer but the problem is they are sold as secure units, yet they are not! They are locked with cam lever locks, that if you get an intruder in your back yard all they need is a 1/8” drill bit and an electric drill, but these locks can be popped with a simple ruler, concerning when you have invested in a high end TV display for your backyard. The same company is now offering a commercial solution made from steel after 3 years – we guess they got the message that their standard solution is not acceptable as a digital signage enclosure as they have previously advertised them!
Steel LCD enclosures.
These are offered by 3 company’s, 1 of which is the originator of the outdoor LCD enclosure and that is www.lcdtvenclosure.com they have in excess of 23 years’ experience making outdoor protective enclosures with the other 2 companies previously wanting to purchase their knowledge and experience in a buyout, yet they refused and went their separate ways.
Once a steel enclosure is welded and powder coated, it provides a waterproof environment for the displays, this is why they are the choice of the professional digital signage integrators when using them at transformational hubs and any outdoor location that could be classed as high risk.
Cons of plastic LCD enclosures.
• They do not have any thermostatic cooling or heating system, due to the material they are constructed from – they will melt if a heater is installed!
• Locks are not secure – would you install $800 of TV to have it stolen due to poor security locks? hey class them as secure…how can a plastic housing be secure, all someone needs is a blow torch to cut the front off the housing and steal the TV, not only that, they can just drill the rivets out with an electrical drill with the same result.
• They have no real condensation control, so over a short period of time the display will fail as the internal circuits corrode. They do provide a silica pouch that when it’s saturated with moisture within the enclosure, the manufacturer tells you to dry them out in the oven for 3 hours or more…
• By the time you add an efficient cooling and heating solution and a TV mount you are at the price point of a fully equipped LCD enclosure made from steel!
• Limitations on installation locations – can not be deployed in locations that frequently get sunshine – cannot see the display!
Pros of plastic LCD enclosures.
They are cheaper than a steel solution without any other items, such as an internal TV mount, cooling and don’t even think about heating!!!!! T hat’s all we can say!
Cons of steel LCD enclosures.
• They are more expensive on the first look than a plastic housing, yet if you are spending time planning and installing an outdoor digital sign or a back yard TV, surely you want the best protection for the display? Or will you put any cheap protection out there; it is the equivalent of having a celebrity with a 93 year old body guard.
• That is where the comparison ends.
Pros of steel LCD enclosures.
• They are more secure – no plastic solution compares to welded steel.
• Thermostatic heating and cooling systems (some charge extras for these – some provide them as standard knowing they are needed!) Eliminating condensation within the housing.
• More secure, the best solutions have high security locks (just ask the vendor)
• They tend to have a longer warranty
• Can be branded with vinyl decals and custom paint
• Concealed hinges are usually used to prevent unauthorized access
• The viewing window can be coated with anti-reflective coating, enabling the display to be seen even in bright sunlight.
Conclusion on LCD enclosures.
If you want a cheap solution for the odd outdoor use and are not really concerned about having to replace the display due to either failure or theft go for the plastic LCD enclosures, otherwise if you want to protect your investment either in outdoor digital signage or in your own backyard you really need to consider steel LCD enclosures.
Digital Signage Hire.
Reaching the audience at an exhibition, has taken a different direction from the standard and traditional method of advertising, to draw people towards your stand. But rather than buying the screen and media player – why not save money and rent the unit?
This has evolved into becoming one of the most popular forms of public broadcasting. This format of digital media has a vast range of deployment and collaborated results has proven its track record, so far…
Places where digital displays are used for exhibitions;
- Corporate events
- Commodity launches
- Staff and public events – parties, award ceremonies and social gatherings
- Exhibitions and promotion stands
- Wedding and ceremonies
Temporary Digital Signage Hire.
Often venues do not have access to digital signage displays, so digital signage hire is the most affordable option. ‘Pop-up’ venues will also benefit from renting digital signage, rather than buying the kit. Installation and removal by an audio-visual technician will provide reassuring accessibility, which is usually included in the rental agreement. Short term loan or rental covers most of the above list, so the best option will keep costs down, whilst giving your company or celebration a high end tone. And don’t forget, all digital signage rentals include expert advice, technical know-how and years of experience. Sometimes applications just need to use electronic advertising screens for the short term, so rental is ideal. The simplicity of the installation means there is no complicated connectivity; one power socket is all that is required and a USB can be pre-loaded and inserted into the media player for immediate content display. There are no messy cables and the unit is self contained and therefore secure against vandalism and theft.
There are various styles available for renting;
- Kiosk or totem displays, which are floor standing
- Wall mounted or ceiling hung screens – hung from a bracket
- Any size from 40” to 55” covers most applications
- Video walls – tiled screens create a seamless picture
- Free standing posters, with incorporated literature stand
As technology progresses, the quality and clarity of the image is phenomenal, with extraordinary brightness and colour range, making any advertisement or promotion outstanding – and all without the cost of a substantial investment of purchasing the digital signage equipment.
So where ever you want it, when ever you want it and for as long as you want it, let a digital signage hire solution be the face of your exhibition.
Indoor Dynamic Advertising.
Indoor dynamic advertising has been seen as the new marketing medium for any size business, using commercial displays to promote the company’s product and/or service.
What is indoor dynamic advertising?
This can be started out as a single display that is connected to a storage device that stores the advertising media locally; these are often referred to as advertising media player. Once an advertising campaign has proven itself, this can then be scaled out across the company in locations all over a city, country or even the world but still controlled from one central location.
Dynamic advertising is so called because it uses dynamic content to engage with the prospects who are viewing the adverts. The industry is called OOH which stands for Out-Of-Home advertising and is basically any adverts we encounter that are not in the home environment. So this could be at the airport, a shopping mall, a restaurant or even your favorite clothing designer store.
Comparisons on other advertising opportunities.
The main advantage with indoor dynamic advertising is that the content can be updated in seconds, if stock is sold out, with another offer. The ads can be edited if an error is found, now compare this with print. Once it has had a proof reading and approved any errors are your challenge to overcome, this can cost thousands of dollars in reprinting costs. The printers turnaround time may also be an issue, but not with dynamic advertising.
Types of dynamic advertising.
There are two widely different types, indoor dynamic advertising and outdoor, the indoor hardware would not survive in an outdoor application, however the outdoor hardware would survive indoors but would not look as aesthetically pleasing as an indoor solution, due to the weatherproof housing the hardware will be clad in.
How is the content created?
The advertising medium is created using software to create a video or images to use as an upgraded slide show, mixed with audio to engage with prospects for a better user experience. Some free software is available online, that is used by many educational and local businesses, just google “free digital signage software”.
Getting the content from the computer to the hardware.
If you are starting off small scale, you will no doubt be using a USB media player, so you can use a pen drive and copy the dynamic advertising content to the pen drive then insert the drive into the hardware’s USB port and the screen will then instruct you on how to update the advertising media. Once the pen drive is removed, the hardware reboots with the new dynamic advertising media being displayed on the screens.
Things to watch out for.
Try not to mix formats such as landscape images with portrait images, if the screen is in landscape stick to landscape images, otherwise use portrait. Sounds simple, but too many times have we seen mixed ads that do nothing to compliment the brand or service advertised.
We hope this topic of indoor dynamic advertising was of interest. Until our next review.
Dynascan Sunlight Bright Displays
Dynascan are a manufacturer of sunbright displays used for outdoor advertising purposes in direct sunlight. The main advantage of a high bright screen is that brands such as Dynascan offer screens that have a brightness up to 7,000 nits, this is over 20 times brighter.
Dynascan sunlight bright display warranty.
These superb high end screens are used for impressing the brand awareness and are known in the OOH (Out-Of-Home) advertising industry for reliability as well as a warranty second to none, known as the only real solution for premium public displays and this is something the advertisers understand too – what’s the point in spending thousands of advertising dollars if the screen or display can’t be seen due to the direct sunlight. Dynascan sunlight bright displays warranty are the best in the industry to match the build quality of their premium public displays.
The screens are available in the following range of sizes from:
- 32” with brightness of 2,500 nits
- 47” with brightness of 3,000 nits
- 55” with brightness of 7,000 nits
- And finally 84” at 2,500 nits.
Technology in Dynascan sunlight bright displays.
The technology that has been invested in to this brand is amazing, the panels themselves are high temperature panels meaning that they are more than capable of withstanding temperatures of 230F without blackening – essential for outdoor advertising is direct sunlight.
Standard screens can either start to melt and the crystals in the screen start to fail causing blackening of the screen or display, this is called isotropic failure. You do not experience this with Dynascan sunlight bright displays.
Now imagine what an advertiser would say if they had paid for advertising to discover the ads could not be seen due to poor image quality or blackening of the screen? After speaking to 2 main brands who activity specify Dynascan sunlight bright displays, they advised if the solution failed they would be looking to the contractor for some kind of recourse and in this day and age – that sounds like a legal claim! Having used these premium public displays from Dynascan no issues have ever been encountered.
Uses of high bright displays.
Mainly outdoors and in direct sunlight, this is when the Dynascan sunlight bright screens come into their own, or bright indoor applications. A QSR (Quick Serve Restaurant) may have a drive thru menu in a less than ideal situation, over a short time the screen blackens and needs replacing as customers cannot see the menu to order from. Replace the display with a Dynscan product and the images and descriptions are crystal clear. More information can be found at http://www.dynascanusa.com/
If you are installing outdoor digital signage in direct sunlight, a good choice would be Dynascan sunlight bright displays.
Year round outdoor projector enclosures.
Electronics outdoors do not mix, this is why outdoor projector enclosures are becoming the norm when a projector is being deployed out in the open.
What protection does a projector enclosure offer?
These environmental enclosures provide a safe, secure environment for the projector and media player/small factor computer (that stores the advertising media). There are only a few manufacturers who offer such product and the prices vary widely as these are new products so sometimes they do command a premium! With one manufacturer offering a solution at $17,850, this is for the high end 4K digital projectors, but there are most affordable solutions out there.
The weather for any electronic item is a challenge, too much heat and the circuit boards overheat, too cold and condensation builds up, resulting in corroded circuit boards and this is what happens when inexperienced companies jump in and try to compete!
Then you have to look at the vandal/theft aspect as you are going to be leaving a high price tag item in an open area. Without security the projector will be stolen for sure, the best thing here, is to stay clear of any units that are locked with cam locks and/or compression locks, you can open these with a screwdriver with little effort. One manufacturer of outdoor projector enclosures, has over 23 years manufacturing experience, making outdoor housings, provides a solution that is secured with high security locks.
When are projector housings used?
After speaking to a group of audio visual engineers, the use of these protective projector cases is increasing fast, due to the development with projector technology and new models becoming outdated quickly resulting in a price drop. One engineer told us, “that 6 years ago, you saw everyone putting a flat panel TV outdoors, now it seems everyone is looking at projectors – the reason is clear you can use the side of your house as the viewing area rather than crowded round a flat panel TV.”
Now projectors are being installed in outdoor home cinemas and even outside bars and nightclubs with the owners using the building as a giant advert! The ads can be edited in seconds and new offers, events and guest DJ’s can be featured in the projector mapping.
Check list for outdoor projector enclosures.
Always check for the following, if the manufacture does not have a full set of ticks, think again if you use them! This could cost you the price of the projector!
- Does the steel housing have air filtration on the air inlets?
- Does the unit have thermostatic heating?
- Does the projector enclosure have thermostatic cooling?
- Is the viewing window vandal proof?
- Are high security locks fitted to the environmental enclosure?
- Are the outdoor projector enclosures earth bonded?
This is a basic check list, if there is no air filtration (ask what is fitted), bugs and insects can enter the housing and climb into the projector.
If the protective enclosure does not have a thermostatic cooling and heating system, the projector will last a very short time. The thermostats allow the engineer to set the temperature per location for local weather and can be controlled remotely on some products.
If the viewing window can be vandalized or the door forced open due to inferior locks, the projector is most likely to be stolen with costly un-necessary replacement costs.
We hope you found this article on outdoor projector enclosures informative and get planning your garden for the summer.
Electronic advertising means successful marketing.
Most companies have jumped in with electronic advertising, this can be either indoor or outdoor, wall or floor standing and these companies are seeing the benefit of their efforts.
What is electronic advertising?
Simply put, this form of advertising is using a display of some type with a storage device to play the adverts. The storage device can be something as low cost as the $60 Raspberry Pi, this can then be connected to the internet for remote updates of the advertising medium.
A good resource is here http://en.wikipedia.org/wiki/Digital_signage
Why companies use electronic advertising.
The content is current; it can be edited in seconds and display a new ad in a matter of 5 seconds, making this kind of advertising very flexible. If a product goes out of stock, you can change the offer to another overstocked item, if you want to sell something on topic you can integrate a news feed into the ads and associate products with the news updates.
What makes this unique is how organizations use the same hardware to get a different solution and maybe an improved advertising response.
Challenges between indoor and outdoor hardware.
For some reason, people who are new to electronic advertising have a thought that they can deploy a regular TV outdoors, the challenge they have is that the display will not work very well. And here are the reasons why:
- Home TV designed to work 6 hours per day.
- Can only be used in the horizontal position.
- The brightness of the screen will not be seen outdoors.
Solutions to the challenges.
For an outdoor solution, irrelevant if the display will be portrait or landscape, if the brightness is not there, you are dead wasting your time.
If the screen is in direct sunlight, you need something like a sunlight bright screen with a brightness of 2,500 cd/m2 (also called nits). This enables the viewer to see the ads in direct sunlight. Using a regular display will just cook the display and the crystals that make up the LCD will die leaving a large black part on the screen.
Commercial grade display.
If the display is not going outdoors, it still needs to be a commercial display, designed to work 24 hours a day, 7 days a week for years (usually 5 years) now compare this to a home TV, you get a 12 month guarantee on – so it is not the same.
A commercial grade display can be mounted in portrait and works perfectly, yet a home TV cannot rotate the picture – could you image trying to view the ball game in portrait – nightmare!!
For more data on electronic advertising and solutions, keep an eye out for the coming posts, you will be amazed at the solutions used.
Transportation digital signage.
How to reach over 30 million customers a week, using innovative transportation digital signage.
From buses, coaches, freight wagons, taxis and every mode of transport in between, both inside the vehicle and outside, is a canvas for digital advertising. Advertising means profit!
Planning a targeted route is a frugal option, however it depends on what product or service is being advertised; the campaign may reach potential customers outside of a geographical area. A brand of jeans will be appropriate for a nationwide campaign, however a local clothes store would benefit from a local route, so as to concentrate the advertisement in a condensed location.
Transport media is a cost effective method of getting your message across to buyers; we’ve all seen paper posters adorning the sides of coaches and buses, particularly in city centers. This is the next step…
Reach millions with transportation digital signage.
Millions of people live very close to a main route; school run, work, grocery shopping, leisure activities, which brings them in close contact with other modes of transportation. Depending on which US state, will depend on the law of mobile advertising, which some laws forbid due to distraction, but there are many which encourage animated signage. It eliminates the need for roadside advertising – billboards can be a scruffy eyesore on our landscape, whereas transportation digital screens display clear, bright and enlightening advertising messages.
The digital screens are specifically designed to withstand a certain amount of damage and are protected by a metal case with a viewing window. This also means they are virtually theft proof; only the holder of the key has access to the monitor. The electrics for power and heating/cooling fans are fed from the vehicle and the contents (advertisements) can be uploaded via a USB or over the internet. Digital advertising cuts down on man power, downtime and replacement costs, as the units can be accessed remotely. There are many formats available, so deciding how to display your advertisement is a challenge, but the aim is to communicate with your demographic audience, making sure your campaign is being driven down the right road.
Both national transportation companies and independent ones have the ability to provide a method of transportation digital signage, so deciding whether the campaign should be on the side or rear of a bus, on top of a taxi – aka Taxi Top Advertising, or curtain sided fright wagon, with a flexible LED panel, will depend upon the distance you want your product to travel; the carbon foot print is reduced, because the vehicle is traveling anyway, so utilizing and harnessing this energy is an environmentally respectable form of advertising.
Whereas, traditionally, one paper poster advertisement was displayed at anyone time, digital media on the road means the cost is shared between the advertisers, making it very cost-effective. An average of 48 seconds has revealed to be the most absorbing time for drivers, passengers or people on foot to register an advertisement and become familiar with it: which influences buying decisions. Advertising has always shown to be a great way of ‘return on investment'; speculate to accumulate.