We at writeyoungak.com are a bunch of writers, we write on various topics but mainly in the technology arena, if you have something of interest contact us and we will be glad to write about the product. We have 15 years experience writing reviews, but we cannot be guided – our reviews are independent! And our writings can sometimes be ramblings…
Indoor Dynamic Advertising.
Indoor dynamic advertising has been seen as the new marketing medium for any size business, using commercial displays to promote the company’s product and/or service.
What is indoor dynamic advertising?
This can be started out as a single display that is connected to a storage device that stores the advertising media locally; these are often referred to as advertising media player. Once an advertising campaign has proven itself, this can then be scaled out across the company in locations all over a city, country or even the world but still controlled from one central location.
Dynamic advertising is so called because it uses dynamic content to engage with the prospects who are viewing the adverts. The industry is called OOH which stands for Out-Of-Home advertising and is basically any adverts we encounter that are not in the home environment. So this could be at the airport, a shopping mall, a restaurant or even your favorite clothing designer store.
Comparisons on other advertising opportunities.
The main advantage with indoor dynamic advertising is that the content can be updated in seconds, if stock is sold out, with another offer. The ads can be edited if an error is found, now compare this with print. Once it has had a proof reading and approved any errors are your challenge to overcome, this can cost thousands of dollars in reprinting costs. The printers turnaround time may also be an issue, but not with dynamic advertising.
Types of dynamic advertising.
There are two widely different types, indoor dynamic advertising and outdoor, the indoor hardware would not survive in an outdoor application, however the outdoor hardware would survive indoors but would not look as aesthetically pleasing as an indoor solution, due to the weatherproof housing the hardware will be clad in.
How is the content created?
The advertising medium is created using software to create a video or images to use as an upgraded slide show, mixed with audio to engage with prospects for a better user experience. Some free software is available online, that is used by many educational and local businesses, just google “free digital signage software”.
Getting the content from the computer to the hardware.
If you are starting off small scale, you will no doubt be using a USB media player, so you can use a pen drive and copy the dynamic advertising content to the pen drive then insert the drive into the hardware’s USB port and the screen will then instruct you on how to update the advertising media. Once the pen drive is removed, the hardware reboots with the new dynamic advertising media being displayed on the screens.
Things to watch out for.
Try not to mix formats such as landscape images with portrait images, if the screen is in landscape stick to landscape images, otherwise use portrait. Sounds simple, but too many times have we seen mixed ads that do nothing to compliment the brand or service advertised.
We hope this topic of indoor dynamic advertising was of interest. Until our next review.
Dynascan Sunlight Bright Displays
Dynascan are a manufacturer of sunbright displays used for outdoor advertising purposes in direct sunlight. The main advantage of a high bright screen is that brands such as Dynascan offer screens that have a brightness up to 7,000 nits, this is over 20 times brighter.
Dynascan sunlight bright display warranty.
These superb high end screens are used for impressing the brand awareness and are known in the OOH (Out-Of-Home) advertising industry for reliability as well as a warranty second to none, known as the only real solution for premium public displays and this is something the advertisers understand too – what’s the point in spending thousands of advertising dollars if the screen or display can’t be seen due to the direct sunlight. Dynascan sunlight bright displays warranty are the best in the industry to match the build quality of their premium public displays.
The screens are available in the following range of sizes from:
- 32” with brightness of 2,500 nits
- 47” with brightness of 3,000 nits
- 55” with brightness of 7,000 nits
- And finally 84” at 2,500 nits.
Technology in Dynascan sunlight bright displays.
The technology that has been invested in to this brand is amazing, the panels themselves are high temperature panels meaning that they are more than capable of withstanding temperatures of 230F without blackening – essential for outdoor advertising is direct sunlight.
Standard screens can either start to melt and the crystals in the screen start to fail causing blackening of the screen or display, this is called isotropic failure. You do not experience this with Dynascan sunlight bright displays.
Now imagine what an advertiser would say if they had paid for advertising to discover the ads could not be seen due to poor image quality or blackening of the screen? After speaking to 2 main brands who activity specify Dynascan sunlight bright displays, they advised if the solution failed they would be looking to the contractor for some kind of recourse and in this day and age – that sounds like a legal claim! Having used these premium public displays from Dynascan no issues have ever been encountered.
Uses of high bright displays.
Mainly outdoors and in direct sunlight, this is when the Dynascan sunlight bright screens come into their own, or bright indoor applications. A QSR (Quick Serve Restaurant) may have a drive thru menu in a less than ideal situation, over a short time the screen blackens and needs replacing as customers cannot see the menu to order from. Replace the display with a Dynscan product and the images and descriptions are crystal clear. More information can be found at http://www.dynascanusa.com/
The 55” display we tested worked perfectly in the parking lot, we moved the display round chasing the sun and the advertising media from the media player were perfectly visible at all times. We compared this with another commercial display that was readily available but only 450 nits and even when it was overcast you could not see the ads displayed on the display.
If you are installing outdoor digital signage in direct sunlight, a good choice would be Dynascan sunlight bright displays.
Year round outdoor projector enclosures.
Electronics outdoors do not mix, this is why outdoor projector enclosures are becoming the norm when a projector is being deployed out in the open.
What protection does a projector enclosure offer?
These environmental enclosures provide a safe, secure environment for the projector and media player/small factor computer (that stores the advertising media). There are only a few manufacturers who offer such product and the prices vary widely as these are new products so sometimes they do command a premium! With one manufacturer offering a solution at $17,850, this is for the high end 4K digital projectors, but there are most affordable solutions out there.
The weather for any electronic item is a challenge, too much heat and the circuit boards overheat, too cold and condensation builds up, resulting in corroded circuit boards and this is what happens when inexperienced companies jump in and try to compete!
Then you have to look at the vandal/theft aspect as you are going to be leaving a high price tag item in an open area. Without security the projector will be stolen for sure, the best thing here, is to stay clear of any units that are locked with cam locks and/or compression locks, you can open these with a screwdriver with little effort. One manufacturer of outdoor projector enclosures, has over 23 years manufacturing experience, making outdoor housings, provides a solution that is secured with high security locks.
When are projector housings used?
After speaking to a group of audio visual engineers, the use of these protective projector cases is increasing fast, due to the development with projector technology and new models becoming outdated quickly resulting in a price drop. One engineer told us, “that 6 years ago, you saw everyone putting a flat panel TV outdoors, now it seems everyone is looking at projectors – the reason is clear you can use the side of your house as the viewing area rather than crowded round a flat panel TV.”
Now projectors are being installed in outdoor home cinemas and even outside bars and nightclubs with the owners using the building as a giant advert! The ads can be edited in seconds and new offers, events and guest DJ’s can be featured in the projector mapping.
Check list for outdoor projector enclosures.
Always check for the following, if the manufacture does not have a full set of ticks, think again if you use them! This could cost you the price of the projector!
- Does the steel housing have air filtration on the air inlets?
- Does the unit have thermostatic heating?
- Does the projector enclosure have thermostatic cooling?
- Is the viewing window vandal proof?
- Are high security locks fitted to the environmental enclosure?
- Are the outdoor projector enclosures earth bonded?
This is a basic check list, if there is no air filtration (ask what is fitted), bugs and insects can enter the housing and climb into the projector.
If the protective enclosure does not have a thermostatic cooling and heating system, the projector will last a very short time. The thermostats allow the engineer to set the temperature per location for local weather and can be controlled remotely on some products.
If the viewing window can be vandalized or the door forced open due to inferior locks, the projector is most likely to be stolen with costly un-necessary replacement costs.
We hope you found this article on outdoor projector enclosures informative and get planning your garden for the summer.
Electronic advertising means successful marketing.
Most companies have jumped in with electronic advertising, this can be either indoor or outdoor, wall or floor standing and these companies are seeing the benefit of their efforts.
What is electronic advertising?
Simply put, this form of advertising is using a display of some type with a storage device to play the adverts. The storage device can be something as low cost as the $60 Raspberry Pi, this can then be connected to the internet for remote updates of the advertising medium.
A good resource is here http://en.wikipedia.org/wiki/Digital_signage
Why companies use electronic advertising.
The content is current; it can be edited in seconds and display a new ad in a matter of 5 seconds, making this kind of advertising very flexible. If a product goes out of stock, you can change the offer to another overstocked item, if you want to sell something on topic you can integrate a news feed into the ads and associate products with the news updates.
What makes this unique is how organizations use the same hardware to get a different solution and maybe an improved advertising response.
Challenges between indoor and outdoor hardware.
For some reason, people who are new to electronic advertising have a thought that they can deploy a regular TV outdoors, the challenge they have is that the display will not work very well. And here are the reasons why:
- Home TV designed to work 6 hours per day.
- Can only be used in the horizontal position.
- The brightness of the screen will not be seen outdoors.
Solutions to the challenges.
For an outdoor solution, irrelevant if the display will be portrait or landscape, if the brightness is not there, you are dead wasting your time.
If the screen is in direct sunlight, you need something like a sunlight bright screen with a brightness of 2,500 cd/m2 (also called nits). This enables the viewer to see the ads in direct sunlight. Using a regular display will just cook the display and the crystals that make up the LCD will die leaving a large black part on the screen.
Commercial grade display.
If the display is not going outdoors, it still needs to be a commercial display, designed to work 24 hours a day, 7 days a week for years (usually 5 years) now compare this to a home TV, you get a 12 month guarantee on – so it is not the same.
A commercial grade display can be mounted in portrait and works perfectly, yet a home TV cannot rotate the picture – could you image trying to view the ball game in portrait – nightmare!!
For more data on electronic advertising and solutions, keep an eye out for the coming posts, you will be amazed at the solutions used.
Transportation digital signage.
How to reach over 30 million customers a week, using innovative transportation digital signage.
From buses, coaches, freight wagons, taxis and every mode of transport in between, both inside the vehicle and outside, is a canvas for digital advertising. Advertising means profit!
Planning a targeted route is a frugal option, however it depends on what product or service is being advertised; the campaign may reach potential customers outside of a geographical area. A brand of jeans will be appropriate for a nationwide campaign, however a local clothes store would benefit from a local route, so as to concentrate the advertisement in a condensed location.
Transport media is a cost effective method of getting your message across to buyers; we’ve all seen paper posters adorning the sides of coaches and buses, particularly in city centers. This is the next step…
Reach millions with transportation digital signage.
Millions of people live very close to a main route; school run, work, grocery shopping, leisure activities, which brings them in close contact with other modes of transportation. Depending on which US state, will depend on the law of mobile advertising, which some laws forbid due to distraction, but there are many which encourage animated signage. It eliminates the need for roadside advertising – billboards can be a scruffy eyesore on our landscape, whereas transportation digital screens display clear, bright and enlightening advertising messages.
The digital screens are specifically designed to withstand a certain amount of damage and are protected by a metal case with a viewing window. This also means they are virtually theft proof; only the holder of the key has access to the monitor. The electrics for power and heating/cooling fans are fed from the vehicle and the contents (advertisements) can be uploaded via a USB or over the internet. Digital advertising cuts down on man power, downtime and replacement costs, as the units can be accessed remotely. There are many formats available, so deciding how to display your advertisement is a challenge, but the aim is to communicate with your demographic audience, making sure your campaign is being driven down the right road.
Both national transportation companies and independent ones have the ability to provide a method of transportation digital signage, so deciding whether the campaign should be on the side or rear of a bus, on top of a taxi – aka Taxi Top Advertising, or curtain sided fright wagon, with a flexible LED panel, will depend upon the distance you want your product to travel; the carbon foot print is reduced, because the vehicle is traveling anyway, so utilizing and harnessing this energy is an environmentally respectable form of advertising.
Whereas, traditionally, one paper poster advertisement was displayed at anyone time, digital media on the road means the cost is shared between the advertisers, making it very cost-effective. An average of 48 seconds has revealed to be the most absorbing time for drivers, passengers or people on foot to register an advertisement and become familiar with it: which influences buying decisions. Advertising has always shown to be a great way of ‘return on investment'; speculate to accumulate.